Prime 10 House and Motor Insurance coverage Manufacturers For Buyer Satisfaction, Voted By Customers



Buyer satisfaction is significant to the success of a enterprise, translating in to buyer loyalty and retention. For insurance manufacturers, the place buyer touchpoints could also be few, satisfaction is constructed on service obtained and in addition concerning the cowl and worth.

Those that get these items proper, within the eyes of their clients, will probably be rewarded with loyalty.
At present we announce the highest 10 firms within the UK for buyer satisfaction that are awarded the Shopper Intelligence Awards for Buyer Satisfaction 2017:


Motor Award for Buyer Satisfaction

Co-op Insurance coverage
John Lewis
M&S Financial institution
NFU Mutual
Sainsbury’s Financial institution


House Award for Buyer Satisfaction

Age UK
Direct Line
John Lewis
M&S Financial institution
NFU Mutual
Sainsbury’s Financial institution
Sheilas’ Wheels

* Listed alphabetically


Yearly we survey 24,000 motors and 24,000 house owners who inform us about their experiences, and their suggestions on their insurance suppliers means these manufacturers obtain our Shopper Intelligence Award for Buyer Satisfaction 2017.

Clients scored their insurer on the query “How would you rate your overall satisfaction with your current provider?” on a scale of 1 to 10, with 10 score as Fully Glad. The Prime 10 common a rating of eight out of 10 with the best at eight.5 for each House and Motor manufacturers.

This can be a robust place to be in particularly since buying round at renewal has develop into the norm as shoppers are extra cautious of renewal costs and accessibility to alternate options is made simpler by way of the aggregators. That is 76% for House insurance and even increased at 83% for Motor.


For House insurance clients 1 / 4 didn’t store round when their coverage was due for renewal and stayed with their present supplier. This wasn’t at all times out of loyalty however 1 / 4 mentioned that they stayed as a result of they just like the model they’re with. This can be a coveted place for any model – clients who’re completely satisfied sufficient with them that they don’t even really feel the necessity to look elsewhere.

Value has develop into the first motivator for switching. Clients wish to really feel they have a good worth – whether or not that’s for a brand new coverage or a renewal.

Members in our thriller buying programmes mirrored on their buying expertise and when the end result was discovering a brand new insurer.

“I always check prices at renewal time”
“You get nothing for loyalty”
“When I told them I wasn’t renewing they cut the renewal price in half! I told them they should have given me that price in the first place.”

“It was an easy process to renew with my present insurer”

Clearly satisfaction is linked to clients’ expectations being met as this glad buyer reported “the claim was settled quickly and efficiently with no quibbles”. However issues on cowl can come to gentle when clients must make a declare. Clear insurance policies assist right here, however the trade has some approach to go to verify everybody will get what they suppose they’ve paid for.

*1,751 shoppers polled


For most individuals, insurance buying will probably be a chore and given the chance they wish to make life simpler for themselves. We requested shoppers if they might put all their insurance policies with one model in the event that they have been in a position to provide good service and worth –and a large 84% mentioned they might. Which means for manufacturers who’re in a position to preserve their clients glad not solely do they stand extra likelihood of retaining them, but additionally gaining extra enterprise from them.

A robust manner of speaking belief and satisfaction

Awards voted for by shoppers are a strong manner of speaking belief and satisfaction. We congratulate the winners and everybody concerned in delivering wonderful service to their clients.

In case you are a consultant of one of many insurers listed as award winners then please fill within the kind to register your curiosity and we are going to get again to you as quickly as we are able to to debate the way you want to use the award.

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