How Motor Insurers Are Pricing Their Response



It has been one month for the reason that Ogden low cost fee change from 2.5% to -Zero.75% was introduced and the spike in premiums is already evident.

From February to December 2016, charges had elevated by a gradual common of 1.three% per thirty days. Then there was a glimmer of hope for motorists, in December, when charges decreased for the primary time in 12 months by Zero.four%. However this signal that the market was finally turning, was brief lived.

Though the brand new Ogden determine was not introduced in January, by new 12 months the market knew it was coming, and so we noticed premiums beginning to rise with a median improve from January to February of virtually 1%. The brand new fee was then introduced driving a big month-to-month improve of four.2% from 1st February to 27th March.

We should observe that this low cost fee change is to make sure that those that want help following a life altering accident get all the assistance they want and the correct monetary compensation to make sure that that occurs.

Nonetheless, the sudden announcement means the common premium has risen by £27.76 from February.


This hefty common improve in premiums throughout the market is substantial however there are some manufacturers on the market the place we’ve seen particular person will increase as excessive as 12% and people which have added just about nothing and even decreased from February into March.

Is that this because of very intelligent pricing and reserves already in place or are some insurers simply seeking to capitalise and improve new enterprise quantity whereas the market basically will increase, hoping that these new prospects don’t have a private harm declare?

Each extremes appear out of step with the market majority, but it surely reveals the impression this has already had on insurance premiums on paying prospects who don’t have any various as long as they want to proceed driving.




Elevated charges should not solely shifting at totally different levels per insurer however relying on which age bracket you fall into, there are additionally variations. Youthful drivers aged 21 to 24 buying through Aggregators are seeing hikes of round three.7% in comparison with the over 65’s who’re seeing will increase of 5.2%. 35 to 50 12 months olds sit within the center at four.2%.  Telematics merchandise are retaining the youthful driver’s premiums down however insurers will even be aware of enormous fee hikes on already massive common premiums and the impression that this is able to should their competitiveness on this market. Conversely a bigger share improve on smaller common premiums are doubtlessly much less noticeable with the over 65’s.


These are very early days. The approaching months will little doubt see fluctuations because the market tries to realign charges whereas attempting to stay aggressive.


Higher react to market altering occasions

Shopper Intelligence has been working with main insurance suppliers to help them in understanding the market to allow them to higher create pricing methods when reacting to market altering occasions like Ogden. If this feels like one thing we might enable you with, please get in contact immediately. 

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