How Effectively Are You Speaking To Your Bike Clients?



With motorcycle insurance premiums on the rise and the variety of riders rising, disclosure of final 12 months’s premium at renewal will spur a rise within the variety of motorcycle riders procuring round for insurance quotes and contacting their insurer. 

Purchasing on-line has change into the dominant channel for brand new quotes, however contact centres must also be on the prepared as customers search quotes and clarification of costs along with different service requests.

Our analysis reveals 62% have spoken to their motorcycle insurance supplier by cellphone, with the commonest causes requesting a citation (48%), shopping for a brand new coverage (30%), renewing a coverage (28%) and confirming particulars of a web-based quote (17%).


Bike Total Pricing Index Rank 1-5

With most policyholders contacting their insurer by cellphone, the service they get stays a necessary a part of the shopper journey to exhibit the reliability and persona of a model.
Our latest thriller procuring programme confirmed that the typical name size diverse between manufacturers. The longest took on common 15 minutes 40 seconds to finish a name for a quote, while the shortest averaged at 12 minutes 48 second.

Getting by to talk to an agent isn’t at all times simple with pre-recorded introductions adopted by lengthy wait instances in some instances. The model with the quickest time to succeed in an agent was slightly below a minute however the longest was over three minutes. That three minutes disguises an extra problem of longer wait instances the place the caller truly gave up and tried once more later. That was in our analysis programme however would a buyer truly attempt that arduous?


Common Name Time (secs)

As our callers are requesting a quote there must be a very good alternative for brokers to exhibit their gross sales methods. However we discovered that gross sales effort diverse between manufacturers and for some was significantly low. For the manufacturers that did attempt more durable to shut the sale, some did supply to ship out the quote or attempt to prepare a name again when the shoppers was able to decide. Making it simple to do enterprise with the model is a useful solution to encourage a sale and to exhibit a dedication.
As insurance policies fluctuate between manufacturers it can be crucial for brokers to be clear in regards to the cowl supplied and what further choices can be found. For instance, Helmet and Leather-based cowl is included in few insurance policies, however could also be obtainable so as to add to different insurance policies.

Pillion cowl for taking passengers on the again of a motorbike is included as customary in some insurance policies and never with others. With 55% of bikers driving with a pillion passenger however solely 49% of these reporting having cowl for doing so. That’s one other alternative to speak coverage advantages away from a PCW type.
The massive level to notice for all these conversations is that motorcycle riders are severe lovers. 89% of them additionally personal a automotive, but most select to purchase their insurance from a specialist supplier. They’re additionally extra prone to prioritise cowl over price for this cherished possession.


My Bike Insurer Is . . .

Viewsbank survey, performed on-line 19 to 23 April, 131 respondents


What’s most vital to you when selecting who to insure your motorcycle with?

The ultimate level to keep in mind when constructing a rapport with this buyer section is that they actually do like to speak about their bikes.

Listed below are some chosen quotes from our panellists on their favorite factor about proudly owning a motorcycle:

The liberty on a scorching sunny day and the wind blowing at you.

The pleasure I get and the friendship.

The enjoyable of open air driving and the relative ease of use in heavy site visitors.

I like the liberty of driving it particularly when a crowd of us exit collectively. Additionally going to the bike racing circuits and gathering with a big group of bikers.

Cheap type of travel however nonetheless capable of travel lengthy distances. And the bike will get spherical many site visitors hold-ups.

The fun of it.

Freedom of open highway, pleasure of driving bike, thrill of overtaking, all spherical nice expertise.
Velocity and freedom.


Develop your motorcycle insurance enterprise

In the event you’ve bought questions on develop your motorcycle insurance enterprise, we will help you discover the solutions.

contact us